Houston Livestock Show and Rodeo releases 2019 Economic Impact Study

The 2019 Houston Livestock Show and Rodeo generated a total economic impact of $227 million and total economic activity of $391 million in Greater Houston, according to the Rodeo’s 2019 Economic Impact Study, conducted by Economics Analytics Consulting, LLC.

The report quantified the economic impact and economic activity, including direct spending, the number of jobs supported in Greater Houston, and the expected increase in taxes associated with spending related to the 2019 Rodeo.

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