Nine-out-of-10 Americans say they are troubled by the current state of media, with two-thirds believing ethics in reporting will only get worse as we head toward the 2020 election.
Citing 'fake news' or 'reporting gossip,' Curtis Sparrer, principal of boutique PR firm Bospar, says Americans overall are fed up.
“I think Americans are overall fatigued by the discourse in our overall media narrative,” he says. “I think they're wanting to change the channel but finding they cannot, because the media voice is getting more and more toxic.”
“We're all bracing for what we expect will be a new low in our media landscape, and right now there is no feeling that's going to change or subside.”
Michael Joyce, deputy press secretary for the Republican National Committee, says recent television ratings bear that out.
“Russia for two-and-a-half years. Recession is what they're focusing on now. At the end of the day, I think the American people are smart and understand the media is portraying President Trump in a bad light and an unfair light, that's why people don't trust the media anymore.”
“There's always what they love to call in political election cycles the 'October surprise,' and I can only imagine what the media is trying to cook up,' says Joyce. “Of course we saw it in 2016 and you'll see it again this time around.
The most untrustworthy according to Bospar, are national print and online journalists.