Payless tricked hipsters into thinking they were buying expensive shoes

Do y'all know what a "pop-up shop" is?  It's a trendy retail fad that features a store with highly limited, designer merchandise "popping-up" overnight, and only staying open for a limited amount of time.

Payless (the cheap shoe store) tricked a bunch of fashion "influencers" into thinking they were reviewing  designer shoes by a new brand called Palessi.  

Then, later on, it was revealed they were  actually shoes you can buy at Payless.


The Pursuit of Happiness

The Pursuit of Happiness

Ken Webster Jr is a talk radio personality and producer from Houston, TX. He started his career in Chicago on the Mancow show and has since worked at dozens of radio stations all over the country. He’s currently the host of Pursuit of Happiness... Read more


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