Watch: Rodeo Fans Pummeled by Bull for Chance at $100 (video)

A rodeo in Owensboro, Kentucky played "cowboy pinball" on Saturday. 

That's where you stand inside a chalk circle in the middle of the ring, a bull charges at you, and you try to grab a $100 bill attached to the bull.

 If you step outside the circle or get knocked out, you lose. 

Pretty soon it was "raining cowboys," and everyone had to take a knee while one guy laid motionless on the ground after getting flipped by the bull. 

He was carried away with non-life-threatening injuries.

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