There's an all-male cuddling club in Philly.
Their goal is to provide therapeutic, platonic touch.
It's 100% not a sex thing . . . although their website says, "Participants may experience some level or arousal during cuddling. This is completely normal. We're all guys . . . we just ignore it."
Here's a local news report . . . that also mentions how it's not for men who are obese?
Two professional "cuddlists" in Philly share the reasons people do therapeutic cuddling sessions.