The people at KFC are very sorry for offending people.
Everything is 2020 in hindsight, but it still feels like it should have been obvious this was a bad idea when someone at the KFC social media team in Trinidad first proposed it to the company.
KFC has apologised for ads posted on social media on Emancipation Day which drew negative responses from followers.
In a brief statement posted to its Facebook page later in the day, the fast food restaurant acknowledged that it may have gotten it wrong and apologised for any offence caused.
The posts have since been removed.
KFC said it’s in the process of reviewing its approval process to avoid any future occurrence of such situations.
Below is the full statement issued by KFC:
At KFC Trinidad, we always strive to recognise our nation's multicultural history and make up, and to play our part in recongising it.
Our intention was to support and recognise the importance of this historically significant event. We recognise that our posts commemorating Emancipation Day drew some negative responses.
Clearly, we got it wrong and we want to unreservedly apologise for the offence caused.
As a result, we are reviewing the approval process of all of our communications to avoid situations like this reoccurring.