According to Quaker Oats, the rage mob has come for Aunt Jemima.
Quaker Oats announced Wednesday it will remove the name and image of the Aunt Jemima brand of syrup and pancake mix.
The move is part of an effort by the company to “make progress toward racial equality,” the company said in a statement first obtained by NBC News.
The company said in its statement that it recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”
The brand, which spans over 120 years, features a black woman named after a character from 19th-century minstrel shows. The company’s history timeline says Aunt Jemima was first “brought to life” by Nancy Green, who was born a slave in 1834 in Kentucky. She became the face of the product in 1890.
While Green was portrayed as a “Mammy,” Aunt Jemima has since evolved, replacing her red bandanna with pearls and curls in 1989.
UNITED STATES - FEBRUARY 13: Barbara Ahntholz, a part-time Christie's employee, straightens items in a case during a preview of an upcoming Christie's auction of 'The Personal Property of Bobby Short' in New York Wednesday, February 15, 2006. The 250-lot sale, scheduled for February 16, will offer the contents of Short's three bedroom Upper East Side apartment. Lot-139, a Louis Marx decorated tin wind-up toy of Andrew Brown, right and lot-163, a group of six Aunt Jemima plastic spice jars with a syrup pitcher and a ceramic teapot, are seen amongst other items in the case. (Photo by Daniel Acker/Bloomberg via Getty Images)