The bombshell news report about Hunter Biden's laptop was censored by Big Tech companies and completely ignored by mainstream media but that didn't stop it from becoming the most discussed news story on social media.
Don't be shocked. Trying to censor something often increases the censored content's reached. It's called the Streisand Effect.
Neal Rothschild & Sara Fischer report:
Facebook and Twitter's frantic attempts to stop the spread of the New York Post's Hunter Biden story didn't prevent the article from becoming the top story about the election on those platforms last week, according to data from NewsWhip.
Why it matters: The data shows that even swift, aggressive content suppression may not be swift or aggressive enough to keep down a story with as much White House backing and partisan fuel as this one.
By the numbers: The Post's story generated 2.59m interactions (likes, comments, shares) on Facebook and Twitter last week — more than double the next biggest story about Trump or Biden.
In the meantime a mountain of evidence has now surfaced suggesting the Hunter Biden laptop is very real:
WASHINGTON, DC - APRIL 12: WFP USA Board Chair Hunter Biden speaks during the World Food Program USA's 2016 McGovern-Dole Leadership Award Ceremony at the Organization of American States on April 12, 2016 in Washington, DC. (Kris Connor/WireImage)